price

/praɪs/ noun

1. money which has to be paid to buy something

♦ competitive price a low price aimed to compete with a rival product

♦ to sell goods off at half price to sell goods at half the price at which they were being sold before

♦ cars in the £18–19,000 price range cars of different makes, selling for between £18,000 and £19,000

♦ price ex ship the price that includes all costs up to the arrival of the ship at port

♦ price ex warehouse the price for a product which is to be collected from the manufacturer’s or agent’s warehouse and so does not include delivery

2.

♦ to increase in price to become more expensive

● Petrol has increased in price or the price of petrol has increased.

♦ to increase prices or to raise prices to make items more expensive

♦ we will try to meet your price we will try to offer a price which is acceptable to you

♦ to cut prices to reduce prices suddenly

♦ to lower prices or to reduce prices to make items cheaper

■ verb

to give a price to a product

● We have two used cars for sale, both priced at £5,000.

♦ competitively priced sold at a low price which competes with that of similar goods from other companies

♦ the company has priced itself out of the market the company has raised its prices so high that its products do not sell

▪▪▪

‘…the average price per kilogram for this season has been 300c’ [Australian Financial Review]

▪▪▪

‘European manufacturers rely heavily on imported raw materials which are mostly priced in dollars’ [Duns Business Month]

▪▪▪

‘…after years of relying on low wages for their competitive edge, Spanish companies are finding that rising costs and the strength of the peseta are pricing them out of the market’ [Wall Street Journal]